Top 10 SEO Tricks for Beginners..

1. New Domain? Old Domain?

Do not purchase a brand new domain unless you absolutely have to. Google now has an “aging delay for all domains” check. New domains will be considered unreliable and need to “age” before it gains importance in the google index. If you had to use a brand new domain, expect to see 9-12 month delay before you are able to achieve top 20 position in any keyword. The trick is buy an old or expired domain.

2. Don’t go for the popular keywords.

Do not try to tackle the popular keywords such as “travel” “computer”, instead add a word before or after the keyword such as “travel tips” or “computer news”. Many top 20 positions in less popular keywords is a thousand times better than a top 200 position in a extremely popular keyword.

3. Design your site to be “spider-friendly”.

Remember spiders can not fill out forms or click on flash menus. Always have an alternative HTML link that spiders can travel through to crawl your entire site. The best way to go about this is have a sitemap that contains links to every page of your site. Google has a special place for web masters to submit their sitemaps. Use it!

4. Only link out to non-spammer, non-linkfarm and quality sites.

The truth is, it doesn’t matter who links to you, you can have a thousand spammer and link farms that have links to your site, and it won’t affect your rank with google. But if your site contains links to spammer and link farm sites, your site will also be marked as spammer or link farm. So the trick is, watch who you link to.

5. Put your most important keyword in your url and title tag.

Search engines such as google see your url as one of the most important factor for determining relevancy. For example, the top 20 positions for the keyword “wallpaper” are occupied by sites that contain the word “wallpaper” in their url. So if you want to achieve top 20 position in any keyword, the fastest way would be having that keyword in your url. Title tags are also very important for search engines, especially the first few words, put your most important keyword in the front of your site title.

6. Use keywords for folder names and file names.

This trick has became very well known recently. Use your relevant keywords for your sub-folder names and file names. For example if you have a web page called “contact_us.html” and your website is about selling “teddy bears”. Then use “contact_us_for_teddy_bears.html” as your file name. Do the same thing for your folders and you will have a keyword rich url.

7. Make sure your site loads fast and rarely go down.

This may sound silly, but whenever a google bot or any other search engine spider visit your site. They will test your page load speed. If your site loads very slowly, your page rank will suffer as your site is now considered unfit for browsing. Also if your site is frequently down, your page rank will go down real fast.

8. Never rename your webpage unless your site is new

For established and popular websites, renaming your webpages will kill your rank in the search engines, you are essentially starting from scratch in terms of SEO. So if you are redesigning your site, remember keep the old file names.

9. Never implement ANY cloaking methods on your site

Site cloaking was popular a couple years ago. It means show one version of content to your visitors and show a different version of content to the search engine spiders. There are of course legitimate reasons for doing this. But due to popular usage by spammer sites, it is now considered instant ban if you cloak your site this way. Do not think the search engines will not find out. Google now frequently send out unknown bots from unknown ips for the sole purpose of detecting cloaked sites.

10. Do not over-optimize

Remember the most important asset for your site is not your search engine ranking, but your users. Never SEO your site to the extent of hurting user experience. Over-optimization for search engines may help you in the short-terms but you will wake up one day and find out that your site only have “visitors” but not “users”.

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Black Hat SEO

In the realm of SEO, black hat is the unethical approach to SEO and should always be avoided at all costs. Webmasters think the black hat SEO will bump their rankings quickly and sit on top of Google. That's not the case. At some point will be caught and bumped right out of the search engines and permanently banned.

Avoid shortcuts and clearly address of any company that promises you grim search engine ranking # 1 at night for a ridiculously low price (the fair TIMO cries!) Any practice that deliberately deceive the search engines should be avoided . The black hat only hurts the long term.

The black hat SEO includes the following unethical practices:

* Filling the keyword - putting too many keywords in your content / website (it has no such sense)
* Hidden text - that is putting white text against a white background
The mask - one thing visitors see on websites but the content is presented in a different way to search engine spiders.
* Doorway pages - these pages for a way to hide (these "fake" pages do not have any?? No real content and are created to trick spiders and to align for keywords only).
* Filling the cookie - cookies are strings of text saved in the Web browsers on computers (as a result of third-party sites). The catch: Consumers visit that Web site within 60 days (a cookie is saved for 60 days) and make a purchase - as a result, the affiliate receives a commission from the sale fraudulent.
* Redirects - creating a full page of unique content and once you have aligned high, you redirect to another page on your site (ie your shopping cart page)

Aligning # 1 on Google
You can get to the top when it comes to Google rankings. First, you need to figure out how much you know about SEO and investigates the competition in its market. When you do so at the top of Google, the great things happening for you and your company! You start to get busy and you have MORE than enough business / customers.

Check out these white tips of the hat following:

* Spend at least 30 minutes a day working on your SEO - it pays to do this everyday worthwhile investment for your site / company!
* You do not have to know everything about SEO - there is much conflicting information out there. Investigate the various sites, resources, etc.. and choose what works best for your site / company!
* Outsource SEO work to a professional if you feel like you do not know enough about SEO - however, it helps to know the basics of SEO. A good SEO expert will always guide you in the right direction and investigate the companies / agencies reputable and make sure you hire an SEO pro!

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What Are Keywords?

Keywords are those specific words which are searched in a search engine. When you search any information on the web in any order, you open a search engine and write some keyword describing what you are looking for. At the other end, the search engine checks your desired keyword related information in its database and shows the results listing pages according to the words submitted. These words that are used to search anything called keywords or search terms. If you have used some search terms, you will know that even a single keyword shows a broad list of required information. To make your search better, you need to use keyword along with other words or a phrase. This gives more relevant search results. You can get some keyword suggestion from different online tools.
Importance of keywords

Keywords play an important role to increase traffic in your website. Keywords can be used in your website related to the search engine to offer you targeted traffic to you web pages. Keyword facilitates people who need your information or any product to reach you. For example, keywords are the contact numbers for your business and search engines like Google and Yahoo are like the telephone directory, this telephone directory list your contact and address in shape of keyword.
Which keywords are the best for my website?

Now, how you will decide that which keywords the best and relevant to your web pages? This is the most important to use top paying keywords and good keywords related to your website. For this, for a while consider you as a customer who goes to the shoe shop and asks for their required shoe. What type of questions you will ask to demand your required design, size, company and she price? And what words or phrase you will use? These will be your keyword and appropriate use of keyword in a phrase. Now in the same way, use keywords in phrases relevant to your product or web content.
List your keywords and phrases or get some help from adwords keyword tool, keyword selector tool or another keyword tool and also use keywords analyzer to find top paying keywords related to your website. Now use your keywords in your web content in an appropriate phrase and wait for the result. Remember, that a single popular keyword have a lot of competition to get top ranking in the search result.
Are you using popular keywords?

Do not expect that after using proper keywords and submitting your site to the search engines ensures the flood of traffic to your website. Seo is not a part time job, it require time and concentration as well as seo skill. Firstly, search engines can take several weak to process your submission. Secondly, some search engine considers many other factors such as site popularity and traffic to rank your site. Site popularity is determined by the back links to your site. Therefore, it is necessary to enhance your site popularity; you need to establish reciprocal links techniques.
Another important factor that most people forget while putting keyword position, the people may not enter the keyword or phrase in search engine as your keyword. So using keywords according to their nature is very necessary.

It is advised you use some keyword search tool or google keyword tool to find some good adwords keywords, ppc keywords and adsense keywords relevant to your pages. Don’t forget that your purpose is to get targeted traffic therefore, the more accurate and appropriate keywords, the more chances your site will be reviewed. can help you get some good keyword according to your site.
Some keyword tips

Let me tell you guys that how I use my keywords:

1. Best Place For Keywords
The best places of keywords in your pages include at the top of your page, in the headline, sub headline, in title, first and last paragraph. Search engine spiders are to as wise as you, they search for the exact keyword. Therefore if you really interested to boost up your traffic, then use specific keywords in the exact phrase. Try to use the keyword in the first paragraph, in the first line or sentence.

2. Keywords And META Tags
Using keywords in META tags always a good technique to enhance the site and keyword traffic. It doesn’t matter which tool you are using to design your pages, after you have finished your design, save your work and open the HTML coding. Check the HTML coding,
Title: The sites title something that you show at the top of the browser screen in blue button. You can change the site title with very shot description and include one keyword.
Description: Now do something same like title for the keyword and description. For keyword type some appropriate keyword and for site description, write a short sentence, this will be shown in browser when visitor will search your site and the search list will appear on the browser screen. You can write this description at least 25 words and include one or two keywords. It is better to use different site title and description and keyword for each page.

3. Keyword And ALT Tag
If you add an image or picture, you can include an ALT tag containing a short description with a keyword. The search engine robot will read your ALT tag like META tag.

4. Put Keyword in Domain Name And Page Title
Try to find a domain name containing keyword such as seotips or seo_tips. This will get you additional fairy points same like including keywords in your page names.

White Hat (Ethical) SEO

A White hat SEO (white hat) is called an "ethical stance" that opposes the abuse of electronic media. Make the right thing: Optimize the texts (Locate the title and description where it should, just hover over the search that has real substance and consistently). Implements accessibility standards (an example to understand what a search engine that contains an image parameter should add alt = "text" and a short description). Creates a link structure: The sites need to redo the form of a link between itself.

A Black hat (black hat) is the opposite of White Hat, this attempt to run an intrusion on these, is considered an ethical SEO strapped. You can use low quality links or unwanted as pornographic sites, pharmacists, etc. Those who practice Black Hat SEO, "inflate" PR placing a link on a page with high page rank, but if this is removed the PR of the page fall into the next Google update.

A Blackhat SEO (spam) does the following: Cloacking: (a sewer hidden behind an apparently normal web, search engines or traveling without javascript dirty look at the content which is usually plain text, with h1, bold and lots of links that would never on the cover. This is the most widely used technique among spammers and is considered counterproductive because it is hidden text that should reasaltar web for users). Buy links (backlinks Google shows that it is illegal).

Establishment of farms (It is automatically generated content or copying garbage, try putting your pages in search engine indices, scattering in different servers, domains, different content structures). Abuses of keywords (A spam puts a title search words all types of one-to corner the greater number of web searches without coherence). Duplicate content (takes a text and places it on multiple pages to get more pages indexed). Hidden text (hidden links and keywords on a website, use hidden divs, fonts invaluable trick or white text on white background).

The biggest problem with Black Hat SEO are the consequences which may arise for the owner of the page. The most ominous is the complete elimination of Google results. This is usually due to SEO that Google detects and penalizes malicious page in this way.

Another important term to know is Gray hat, which refers to those practices that are between one place and another. Using both methods, as seen as more beneficial for the page.

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White hat SEO tips

When it comes to ethical SEO technique, the white hat is how aggressive you need to approach SEO. Just think about the "value" when it comes to white hat SEO. The white hat is ethical search engine techniques adopted by major players such as Google.

With aggressive tactic white hat SEO, "not until you reach it sooner" - every time! The white hat SEO is each element you add to your sites, blogs, etc.. that add value and credibility.

* Write content GRANDE, single
* Set the video / audio sites innovative
* Create a "constant community of merit"
* You want your site visitors see while a source of value-packed information (keep them coming back for more!)

Formula of keyword density in SEO

An integral part of any campaign for search engine optimization (SEO) is the research and choose keywords for your website. This is basically the words or terms that you are trying to defend in the search engine. Do you sell PEZ dispensers? Then you may want to use "fish", the "providers", "candy flavored" or the most popular items, such as "Star Wars PEZ. Once you do choose these keywords, you need to enter keywords in the content and tags of your website is considered relevant for search engines when ranking your site. This includes the copy on your website, and all page titles, heading tags and links. It is not an easy process, but necessary for SEO Delhi.

When you insert your keywords throughout the content of the on-site, it is vital to understand the density at which the keywords are optimized on a page. The "keyword density" is referring specifically to how often a keyword is used in your copy of the in-page. Search engines compute the percentage of keyword density, and found the more often a search term in content, most will think that your page is relevant and should be ranked higher. However, there is a fine line between having an optimum density of the keyword and over-stuffing your content with keywords and terms.

Please note: Just because you have the right amount of keyword density in your SEO campaign, it means that the higher you will automatically align. The new Google algorithm favors really related terms to search only the keyword density. Focus also on the quality of its content, which only focus on your keyword density. If you exceed the optimal density of the keyword, you can face a penalty of over-optimization.

There's percentage of "perfect" in the keyword density in SEO, but strives to keep our Volacci density at or below 5 percent. The percentage of a page is relative to its length happy, so it is recommended that you know the formula for calculating each page. The formula for the keyword density is quite simple.

1. Count how many words you have on your page.
2. Count how many times you have used your keyword
3. Apply this formula

Keyword density = ([key word count]) * 100 / (total word count]

For example, let's say you have a 500 word article about PEZ dispensers, and you are optimizing for "FISH"

* - Total Word Count: 500
* - Applications of FISH keyword: 12

Density of "fish" = (12 * 100) / 500
The keyword density for "FISH" on page is 2.4%

SEO campaigns, have keyword optimization in content on-page is very important to be relevant to the search engines. However, if you focus too much on keyword density, you can potentially lose focus on other important elements in the dynamic approach to optimizing your site. Use the formula for keyword density to ensure that you are applying relevant applications of your keywords in quality content and links so that you are getting the most out of your research. If you abuse your keywords, Google will get you gods, so the stuffers are not saved.

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Positioning of images: Image Optimization for Google

There are ways to optimize your image to come out in the first results for a given search. Optimizing these images is not as complicated as many think, the factors that influence the positioning of images are:

Filename: You have to put a name according to how you find your image. A name containing the keywords. For example, if you have a picture of a 1970 Pontiac GTO, Pudes not upload the photo with the name you put the camera default img1968.jpg have to raise it with the name Pontiac GTO-1970.jpg

The ALT attribute: Make sure you provide an adequate description of the photo with the ALT attribute. This attribute was intended for display in text browsers that do not bear the images (many years ago). Try not to use too much text. Focus on a text containing keywords that accurately describe the picture.

Title and text: The title gives you a better idea of what Google imagen.Al treated like the text surrounding the image.

Anchor Text (Text Link): When you link an image using the appropriate link text. It's like the anchor text you use for enlzar pages.

Google Image Labeler: Use Google Image Labeler this will help your images in scrambled the top of the search engines allowing others to categorize your pictures. It's a pretty fun tool. Simply enable the Google Image Labeler from Google Webmaster console.

These tips will get you a better position your pictures and therefore have more traffic to your web site.

Google AdSense

AdSenseis a Google service for which the webmaster inserts a website text-based ads, called AdWords, and get a lot of money for each 'click' that visitors click on the ad.
How does Adsense?:

Operation is very simple. The webmaster inserts a JavaScript code that calls a Google server. This server analyzes the page where you insert the code and, depending on the contents therein, generates a code that displays a series of ads for companies that are related to the theme of the page.

In this way, you get the 'clickthrough rate' (the percentage of visitors who click the link) is higher, since readers are more interested in the topic. Thus, the benefits are greater for the webmaster.

Moreover, the formats of the ads are highly customizable, both in color and size. Even you can prevent ads from your competitors web sites appearing in this advertisement posted.

What I need to participate in the service Adsense?: Only need to be the administrator of a website and make a request to the Google team. That yes, Google has some very clear rules with the quality of the websites, not to insert AdSense on pages that have pop-ups or dialers, for example.

Once your site has been accepted, you can start inserting advertising in minutes. However, it may be that the ads are not visible for a few hours since the Google ad server have to crawl your site.
How much money will I make?

Google does not provide any amount of money for each 'click', varies with each advertiser, and it is Google that decides this amount. However, in every moment you can see how much money you're winning.

Google sends a check to your home at the end of each month provided you earn more than $ 100. Anyway, the end of each year sends you a check for whatever amount of money you'd be.
Can you insert AdSense on pages in another language?:

Of course. Check out this article in which Google announced the start of the AdSense program in Spanish, Arabic or another language.
How do I know which type of ads to insert on my website?:

Insert the URL of your website and see the result

Google Page Rank

10 tips / tips to consider optimizing your site before sending it to Google. Following these tips can get Google to record better your website.

If your website has the Welcome screen,

make sure you have a text link that allows visitors access the site. It is common to see many sites with a welcome screen very striking and full of effects thrown into Flash but no other way to access the site. It is advisable to have a text link that gives access to the site "traditionally" because Google can not read Flash pages and therefore can not access the rest of the site.
Sure not to have broken links.

Sounds pretty obvious. But it's impressive the number of errors experienced by the Google engine daily due to broken links. So we would have to check all internal links on our site.
Check the labels TITLE

The title of the pages is very important to Google, so you should check that the TITLE tag is relevant to the content of the page in question. This does not mean you have to put a title of more than 20 words, but rather in keeping with the content and easy to read by search engines and surfers.
Check the META tags

Rumors that Google is not interested in the META tags are not entirely certain. Google uses these tags to describe a website when there is too much code to read. So enter some valid as META tags KEYWORDS and DESCRIPTION for keywords and site description respectively.
Check ALT tags

ALT tags should be the least likely used by webmasters. We add these tags to describe images for them. They are not a factor, but a plus for Google.
Check your frames (frames)

A frame is a frame or separate box in which we can load a web page. If you use frames that Google can not index us 100%. I personally recommend not using frames, but if you decide to use them read this article.
Have you got dynamic pages?

It is known that the web evolved greatly in recent years, and that more and more pages based on dynamic scripting languages (PHP, ASP, etc.).. But it seems that Google is limiting the amount of dynamic pages it indexes, so we could include some static pages ... when the momentum is not necessary.
Regularly update

This is a very important aspect that you should consider, as quickly Google indexes more pages that are updated with some regularity. Podes note that the number of pages indexed by the search engine is increased if you update daily, but may stagnate or decrease if not provide new content. I recommend you put a META option in the header to tell Google how often you should return to reindex.

This file can be very helpful if we use it correctly. With robots.txt you can filter search engines recorded our website and to restrict access to certain URL's that do not want to be indexed (login page, file folders, etc.).
"Cahe Cache or not?

Google maintains a cache of some pages to have a faster access to them. Some webmasters prefer not to be cached, or Google cachee our pages all we have to do is place the following META tag between the heads:

* With that prevent robots from caching and archiving our pages.

Off page SEO

(Off page SEO) and how to grow the popularity of a website.

In the area of development of links, there are many important factors to remember. After all, development of links is the most important in achieving a high position in search engines.

There are many things that can significantly impact the growth and spread of links to your site as.

* Make sure your site has something that others would be interested to link webmaster.
* Create content that people want to link, even if not directly give economic value, this site worthy of being linked raise the authority and position of every page of your website.
* Whenever possible, try to have your keywords in many of the links pointing to your pages.
* Sign up for blogs and forums, participating or exchange links with sites related to your topic.
* Create your discussions on topic.
* Look for places where you can get free high quality links (such as local libraries or chambers of commerce).
* If you have a good internal content, try to get direct links to your internal pages.
* Write articles and affiliate to sites with more authority.
* Start a blog and writes interesting and unique about your issues, products, news and other sites in your community.
* Comment on other sites with helpful comments, relevant and valuable.
* Participate in forums to learn what your potential customers think is important.

What questions do often?
How could solve their problems? etc. ..

While developing a great website is half of the equation of SEO, the other half is advocacy.

Search engines are very particular regard to improving their ability to detect manipulation and artificial junk bond, thus an effective SEO you want to promote your sites in total length must use a process of development of natural and organic links in order to succeed in seo.


On Page Optimization is the most important and complex part of search engine optimization. This website helps your search engine ranking through their keywords need. It should be kept based on which some great tips on optimizing your site for articles while the page is going.

This website helps you rank your page or your keywords to increase search engine ranking will depend on the page of your website search engine optimization on any kind of score. It is mainly seen on page factors of your index page, set your keyword rankings.

Page optimization is often forgotten these days, because we focus more and inbound links with targeted anchor text to get more of our time. - Optimization page, but you quickly to do something yourself an extra boost in the SERPS can offer.

There is great for a list page SEO technique that search engine optimization is considered in the evaluation process. Recognizing these factors, but are not limited to: words in the web page URL, title tags, meta tags, headlines, sub headlines, keyword density, words start page, page content, words that are bold in touch , words, site navigation, website link structure and a number of other reasons.
On page optimization tips:

1. URL Naming:
If your domain name as possible, try to prime your targeted keywords, if still does not include your keywords in the url.
2. Title Tag:
Title tag, the first words that you place your keywords Place and after using the word can attract visitors
3. Meta Description:
Many search engines use the description tag at any time, but it is best to set it properly just in case. Put your keywords in the beginning of the first meta description, meta description and your website attract visitors do yo tour.
4. Meta Keywords:
Yes many search is now not counted meta keywords, but use less engine search engine keyword tags, meta keywords using the search engine is still worth something to have your site rank
5. Use Alt Text for Image Optimization:
Are unable to see images for Crawlers. Thus, appropriate displays using Alt tag your content with targeted keywords to optimize the images,
6. Static URL:
Remember that all of your important pages should be short and static URLs.
7. Use Headings:
H1, h2, and use the h3 title tag to define their key subject categories, and putting your keywords in style at least once a title.
8. Valid HTML:
Use the W3C HTML validator on your page's HTML is valid. A web page for more HTML errors will create not rank well in SERPS.
9. Robot. Txt:
Your website for search engines with robots.txt file you can restrict access. Check on your website with robot.txt is apposite crawler information is required.
10. Sitemap XML:
Create your XML Sitemap XML Sitemap using search engines crawl your pages.
11. Keep Your Body Text To Read
Use your keywords in the text body, but keep your body text readable. Not in my drywall text keywords you drywall drywall stuff by humans until the drywall dry wall is unclear.
12. Internal Link
Internal link between the construction related posts

Terms used in SEO

Log File
This is a file created by a web server or proxy server which contains all information about the activity on that server.

PPC (Pay Per Click)

Search engines where advertisers pay present the results of that search every time someone clicks on your link. The major PPC search engines today are Google Adwords, Overture and Espotting.

Crawler / Spider / Robot / Spider

A program designed to crawl the web by following links between pages. Is the usual form used by the major search engines to find pages later part of their databases

Click Through Rate (CTR)
Ratet for clickks is the number of times a link is followed by sailors, divided by the number of times that the link is shown (in turn called printing).

Information available on one page including images, texts and any other information provided regardless of its format.

Dynamic Content:
Pages generated usually from the information in a database and the demands made by the navigator. This kind of content usually has the character "?" Within the URL.

IP Address
Internet Protocol Address: identifies a computer connected to the Internet.

Databases are made by humans. Web pages indexed and are found in directories or subdirectories cataloging at their own discretion. The largest and most important are Yahoo and Open Directory Project.

Doorway Page:

Page designed and optimized for a browser and a particular keyword. The use of multiple pages of this type allows the same content is positioned properly in different browsers. This strategy is highly penalized by the major search engines.

Deep Links
are links to pages that are several levels below the domain root.

Cross Links:
Link consists of multiple websites in order to improve search engine positioning. If detected by search engines domains can be penalized.

Specialized software to detect fraudulent practices or penalized by search engines. If the filter detects a search engine one of these practices directly apply a penalty to the website.

Most search engines can manage web sites with frames (frames). Although difficulties have yet to try a website for 'frames' that one without 'frames'.


Hyper Text Markup Language is the language used to write static pages for the World Wide Web and to specify links to pages and objects.

Known script programming language that has broad support in browsers and Web development tools with this language you can write scripts.

Keywords Or Keyword:

Found on Web pages that describes the product, service or information presented by Web sites. Placed into the Meta tag "Keywords". Many search engines obviate the meta tag "keywords" due to misuse that has been made of them, so it is very important to clarify the standards used by search engines and directories.

Link Popularity Or League:
It is a measure of the importance of an Internet website based on the number of external links is the website. It is one of the most important factors used by the major search engines to sort the results presented to sailors. The popularity of leagues (link popularity) defines how important a website. Search engines believe that if many sites have links to your site, its content must be of high quality. Conclusion: the higher the popularity of links, the higher the position in Google. Another important thing is that a connection of a website with a 'link popularity' very high at your site has a connection higher than a site that borders low.

Site Map:
The availability of a site map has two advantages: it is much easier for visitors to find their way around the site, and makes it much easier for a search engine indexes your site.

Meta Search:
Websites specializing in consulting various search engines simultaneously and present the information in a comprehensible and orderly.

Meta Tags:

They are HTML tags that contain keywords for which your website will be found. The met tags are very important when positioning a Web site because search engines rank pages according to the met tags they find. The most used are the title, description and keywords.

Search Engines
A search engine or unbuscador is a system that seeks and indexes websites and allows users to find what is on those sites through keywords. One Stat lets you know from which search engines visitors are coming to your site.

Much Content:
In most text (context) that is available on a website, more information than a search engine can collect from a Web site. This has a positive effect on the trial of the website.

Domain Name:
This is the text name corresponding to an IP number from a computer connected to the Internet.

Indexed Pages:
This number represents the total number of pages visited and indexed by Google in its website. This number can conclude to what extent the site is indexed by a search engine.

WebSite Optimization:
A thorough analysis of the HTML code, tags, keywords, web statistics, etc.That is, the design, structure and contents that make up a Web page in order to bring it to the top of search engines, or the first results of search engines, most popular.

Website Optimization For Search Engines:
The process of modification and analysis of web pages to get to position the page in the highest positions within the major search engines. The analysis is comprehensive because it includes labels and tags titles, codes and Web design. Check out our promotions website optimization or search engine optimization.

Page Rank:
The Google Page Rank is numerical value assigned by Google to each page present in its database. This value is calculated by Google using special algorithms based on qualitative and quantitative evaluation of the external links on each website.

Entry Pages:
Indicates the number of times a page is the first to be seen within the route of a visitor clicks on your site. Typically the home page should have a high number, if not the top of the list.

Exit Pages
Indicates the number of times a page is the first to be seen within the route of a visitor clicks on your site. Typically the home page should have a high number in this list, unless you have a lot of dynamic content on your site that users see only one time.

Search Keywords / Phrases:
These are the words that users employ search engines in order to reach a website. One Stat lets you know what search words your visitors are using to find your site. As the list of keywords can increase you know that keywords important to find your site are ignored by search engines and added to the META KEYWORD tag of each page to improve the performance of your site in search engines.


Punishment imposed on a particular page from a search engine as a result of using positioning tactics contrary to the editorial standards of that form. Such punishment often results in the loss of positions and the disappearance of the website, sometimes all, of that form. All projects are NeoMinds search engine positioning tactics accepted by Google and other search engines without penalty futuristic.

PFI (Pay for Inclusion):
Some search engines and directories charge a fixed amount to consider and review the inclusion of a specific page in its database. This payment does not guarantee in any case, a particular position for the revised website.

The operating system (Windows XP, Windows 98, MacOS, Linux, etc.).

Flash Portal:

Flash can speak with a marketing campaign with search engines. Search engines are always looking for text in a webpage, and some sites display designs search engines with no text to index. When a search engine views a page with flash during indexing, the site can be indexed only when the search engine can go around this introduction (e.g. a link that says 'skip intro').

Web Positioning in Search Engines:
Web positioning in search engine optimization is the why certain techniques are seeking high positions under certain searches on search engines.

Affinity of a page including a listing of results of a search with the subject or information sought by a navigator

A computer that hosts information available to users (called clients) on the Internet or other network.

Referring Site:

The URL of a website that has a link that serves as a reference for visitors to come to a site.

Titles Different Pages:

Each page on a website has its own subject, it is very important that the title of the pages tells whether your context contains. A search engine can judge by its title page.

Top 10 Seekers:
Page listed in the top 10 search engine results for a specific keyword or phrase.

First Time Visitors:

The number of visitors accessing your site first. It identifies a visitor for the first time by the absence of a cookie.

Visitors Returners:

The number of visitors who stayed at their site in a period prior to being returned and have returned. It determines whether a visitor is no returner through a cookie. Visitors returnees are counted only once in the period but have multiple entries to the Site. port period.

Unique Visitors:
Unique visitors are day visitors only on a given day. A visitor can only be a first-time visitor or a visitor nonreturner. Unique visitors are counted only once during the period several times while accessing a website. Number of visitors accessing our website over a specific period of time from a particular IP address.

Page Views:
Each time a page is downloaded by the user. In terms of entries to the site only HTML pages, dynamic pages and forms considered page views, no access to images, audio, video or advertisements.

Average Page Visitors:
The number of pages each visitor views on average.

3-Way Link Exchange:

How to link exchange agreement between three sites, a site of links to site b -> b link to another site c -> c link to another site.

Algorithm is a formula that is used by the search engine to categorize sites

Anchor text:
A text is a hyperlink.


Backlinks are links from other websites to your website or web page. In the world of SEO, the more backlinks you have, the higher the page-rank of your site.

Black Hat SEO:

This is an unethical SEO method used to classify your site as a site with hidden letters, black background, etc.



Cache is a storage area engine search database where you store all web pages.


cgi-bin is the name of the folder that contains the interface of the gateway binaries and scripts.

A black-hat system delivers customized content to a website search engine spider but hiding the code or information to visitors.


Standard of incoming links that do not have the attribute "nofollow".

A web browser developed by Mozilla that is free to download and offers an alternative to Microsoft Internet Explorer.

Social networks managed by the same social network users. Examples include, "" and "".

Whar is SEO

Website Optimization is a complex issue, but should be known by every entrepreneur who wants to succeed on the Internet.

According to the dictionary of the Royal Spanish Academy, optimize is finding the best way to perform an activity. Therefore, optimization of your website would make it comply with the best possible with each of its functions.

Recall that if a site is designed only to achieve success in the Search Engines, better known as search engines will not be successful with users as the machines do not buy, not sell it. If, however, is intended only for individuals, difficult to achieve a good positioning in search engines and users will not find, therefore, not sell. In conclusion, a successful web site must comply with both their functions inevitably related to Search Engines such as those associated with the usability by site visitors.

We have said that anyone wishing to succeed in the Internet market should make a website that is a true "virtual branch." That is, this should be an extension of your company and operate as a local online. For this, the site must achieve the objectives for which it was created, must be compatible with the principles and policies of the Company, be functional and actually transmit useful information to its users.

In order to reach a site that complies with the characteristics listed above, you must have the help of a Web Optimizer you know how that site should work and how to achieve it.

55 quick tips for search engine optimization

Everyone loves a good tip, right? Here are 55 quick tips for search engine optimization that even your mother could use to get cooking. Well, not my mother, but you get my point. Most folks with some web design and beginner SEO knowledge should be able to take these to the bank without any problem.

1. If you absolutely MUST use Java script drop down menus, image maps or image links, be sure to put text links somewhere on the page for the spiders to follow.

2. Content is king, so be sure to have good, well-written and unique content that will focus on your primary keyword or keyword phrase.

3. If content is king, then links are queen. Build a network of quality backlinks using your keyword phrase as the link. Remember, if there is no good, logical reason for that site to link to you, you don’t want the link.

4. Don’t be obsessed with PageRank. It is just one isty bitsy part of the ranking algorithm. A site with lower PR can actually outrank one with a higher PR.

5. Be sure you have a unique, keyword focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. Unless you are a major brand name that is a household name, your business name will probably get few searches.

6. Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.

7. Be sure links to your site and within your site use your keyword phrase. In other words, if your target is “blue widgets” then link to “blue widgets” instead of a “Click here” link.

8. Focus on search phrases, not single keywords, and put your location in your text (“our Palm Springs store” not “our store”) to help you get found in local searches.

9. Don’t design your web site without considering SEO. Make sure your web designer understands your expectations for organic SEO. Doing a retrofit on your shiny new Flash-based site after it is built won’t cut it. Spiders can crawl text, not Flash or images.

10. Use keywords and keyword phrases appropriately in text links, image ALT attributes and even your domain name.

11. Check for canonicalization issues – www and non-www domains. Decide which you want to use and 301 redirect the other to it. In other words, if is your preference, then should redirect to it.

12. Check the link to your home page throughout your site. Is index.html appended to your domain name? If so, you’re splitting your links. Outside links go to and internal links go to

Ditch the index.html or default.php or whatever the page is and always link back to your domain.

13. Frames, Flash and AJAX all share a common problem – you can’t link to a single page. It’s either all or nothing. Don’t use Frames at all and use Flash and AJAX sparingly for best SEO results.

14. Your URL file extension doesn’t matter. You can use .html, .htm, .asp, .php, etc. and it won’t make a difference as far as your SEO is concerned.

15. Got a new web site you want spidered? Submitting through Google’s regular submission form can take weeks. The quickest way to get your site spidered is by getting a link to it through another quality site.

16. If your site content doesn’t change often, your site needs a blog because search spiders like fresh text. Blog at least three time a week with good, fresh content to feed those little crawlers.

17. When link building, think quality, not quantity. One single, good, authoritative link can do a lot more for you than a dozen poor quality links, which can actually hurt you.

18. Search engines want natural language content. Don’t try to stuff your text with keywords. It won’t work. Search engines look at how many times a term is in your content and if it is abnormally high, will count this against you rather than for you.

19. Not only should your links use keyword anchor text, but the text around the links should also be related to your keywords. In other words, surround the link with descriptive text.

20. If you are on a shared server, do a blacklist check to be sure you’re not on a proxy with a spammer or banned site. Their negative notoriety could affect your own rankings.

21. Be aware that by using services that block domain ownership information when you register a domain, Google might see you as a potential spammer.

22. When optimizing your blog posts, optimize your post title tag independently from your blog title.

23. The bottom line in SEO is Text, Links, Popularity and Reputation.

24. Make sure your site is easy to use. This can influence your link building ability and popularity and, thus, your ranking.

25. Give link love, Get link love. Don’t be stingy with linking out. That will encourage others to link to you.

26. Search engines like unique content that is also quality content. There can be a difference between unique content and quality content. Make sure your content is both.

27. If you absolutely MUST have your main page as a splash page that is all Flash or one big image, place text and navigation links below the fold.

28. Some of your most valuable links might not appear in web sites at all but be in the form of e-mail communications such as newletters and zines.

29. You get NOTHING from paid links except a few clicks unless the links are embedded in body text and NOT obvious sponsored links.

30. Links from .edu domains are given nice weight by the search engines. Run a search for possible non-profit .edu sites that are looking for sponsors.

31. Give them something to talk about. Linkbaiting is simply good content.

32. Give each page a focus on a single keyword phrase. Don’t try to optimize the page for several keywords at once.

33. SEO is useless if you have a weak or non-existent call to action. Make sure your call to action is clear and present.

34. SEO is not a one-shot process. The search landscape changes daily, so expect to work on your optimization daily.

35. Cater to influential bloggers and authority sites who might link to you, your images, videos, podcasts, etc. or ask to reprint your content.

36. Get the owner or CEO blogging. It’s priceless! CEO influence on a blog is incredible as this is the VOICE of the company. Response from the owner to reader comments will cause your credibility to skyrocket!

37. Optimize the text in your RSS feed just like you should with your posts and web pages. Use descriptive, keyword rich text in your title and description.

38. Use captions with your images. As with newspaper photos, place keyword rich captions with your images.

39. Pay attention to the context surrounding your images. Images can rank based on text that surrounds them on the page. Pay attention to keyword text, headings, etc.

40. You’re better off letting your site pages be found naturally by the crawler. Good global navigation and linking will serve you much better than relying only on an XML Sitemap.

41. There are two ways to NOT see Google’s Personalized Search results:

(1) Log out of Google

(2) Append &pws=0 to the end of your search URL in the search bar

42. Links (especially deep links) from a high PageRank site are golden. High PR indicates high trust, so the back links will carry more weight.

43. Use absolute links. Not only will it make your on-site link navigation less prone to problems (like links to and from https pages), but if someone scrapes your content, you’ll get backlink juice out of it.

44. See if your hosting company offers “Sticky” forwarding when moving to a new domain. This allows temporary forwarding to the new domain from the old, retaining the new URL in the address bar so that users can gradually get used to the new URL.

45. Understand social marketing. It IS part of SEO. The more you understand about sites like Digg, Yelp,, Facebook, etc., the better you will be able to compete in search.

46. To get the best chance for your videos to be found by the crawlers, create a video sitemap and list it in your Google Webmaster Central account.

47. Videos that show up in Google blended search results don’t just come from YouTube. Be sure to submit your videos to other quality video sites like Metacafe, AOL, MSN and Yahoo to name a few.

48. Surround video content on your pages with keyword rich text. The search engines look at surrounding content to define the usefulness of the video for the query.

49. Use the words “image” or “picture” in your photo ALT descriptions and captions. A lot of searches are for a keyword plus one of those words.

50. Enable “Enhanced image search” in your Google Webmaster Central account. Images are a big part of the new blended search results, so allowing Google to find your photos will help your SEO efforts.

51. Add viral components to your web site or blog – reviews, sharing functions, ratings, visitor comments, etc.

52. Broaden your range of services to include video, podcasts, news, social content and so forth. SEO is not about 10 blue links anymore.

53. When considering a link purchase or exchange, check the cache date of the page where your link will be located in Google. Search for “cache:URL” where you substitute “URL” for the actual page. The newer the cache date the better. If the page isn’t there or the cache date is more than an month old, the page isn’t worth much.

54. If you have pages on your site that are very similar (you are concerned about duplicate content issues) and you want to be sure the correct one is included in the search engines, place the URL of your preferred page in your sitemaps.

55. Check your server headers. Search for “check server header” to find free online tools for this. You want to be sure your URLs report a “200 OK” status or “301 Moved Permanently ” for redirects. If the status shows anything else, check to be sure your URLs are set up properly and used consistently throughout your site.

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